Square One

How we ditched OpenAI, cut AI costs, and built a fully self-hosted setup that's 100% GDPR compliant

A 24-hour round-trip to Copenhagen for E-handelsprisen 2026 - customers on the podium, a lunch with Werner Valeur, and a reminder that showing up in person still matters.

Getting a verbal "yes" from a customer is the easy part. Getting their credit card on file is where deals go to die slowly - so we built something to fix it.

We went from two people at our first meet-up to eight at our third. Work, social, fun and recharging the social batteries before going back to fully remote.

Handling data security when working with AI is a design choise. And if you do it wrong, it'll go bad. Very bad.

From suggested replies to full autonomous support - across email, live chat, and social media, in any language, 24/7. Here's what we built and how it works.

I spend less time writing code than I did a year ago. Not because I've stepped back, but because AI does the line-by-line work now. The same shift is coming to customer service.

In February alone, Signe and Daniel closed 20 deals and booked 40+ meetings. They'd been at Herodesk for less than two months.